Duration: 8 Months
With two large physical locations, Funko was in need of finding a way to boost their in-store experience & sales. A prior Pop! customization experience was built to allow customers to create a Pop! figure of their own by manually assembling multiple components through a series of physical vending machines. The experience was ultimately time consuming – requiring a customer to navigate between several physical kiosks, spread throughout the sales floor in order to assemble their figure. The kiosks also took up a large portion of the sales floor. Because of this manual process, there was no clear way to indicate to a customer that a selected part of the figure was out of stock after turning the ticket over to the sales professional. The selection process would simply have to restart. Apart from this pain point, customers were feeling constricted on time, appointment slots were regularly booked out, and sales were being missed.
After client discovery, I worked alongside our UX director to develop a series of wireframes that digitized and improved the pre-existing Pop! kiosk. The new digital experience would provide collectors and fans of all ages with a fun and interactive way to design and personalize their own Funko Pop! figures with ease by creating a one-stop shop that not only validates if a product is in stock before completing their build, but was a branded, immersive experience that Funko customer can see come to life in real time. I iterated on the visual framework and injected upsell opportunities near checkout. Since then, The Funko Pop! Yourself has now become an evergreen resource available online.
Press
The Hollywood Reporter
The Pop Insider
USA Today
Seattle Refined
Funko & Elva
Kelly Quesnel
UX Support
Miranda Rose Otheberg