Duration: 3 Months
Over the past couple of years, I’ve worked closely with the Stanley team to improve their site’s UX and visual design, as well as create a series of landing pages that center around special launches. The Olivia x Stanley experience served as a central hub for information around the collaboration as well as the opportunity to enter the launch. The key to making this particular collaboration successful was experimentation - and ensuring the page made a lasting impact for fans of both brands.
I started conversations around what content to include on the page by creating a content schematic in Figma - with each section containing special considerations to ensure striking the balance between ecommerce best practices and branded storytelling. From there, I began conceptualizing what each module would entail at a more granular level in terms of visuals and copy. Above are some earlier explorations of these different content ideas.
Historically, Olivia’s brand identity has consisted of a grunge aesthetic with ripped paper, unpolished typography, and a darker color palette leveraged across her marketing materials. Rather than reinventing her brand, I aimed to evolve it. Olivia is maturing in age as well as her image. The goal was to preserve what her fans have historically gravitated towards. Additionally, Stanley’s brand still needed to hold a certain level of prominence throughout the page.
Retaining a gritty paper texture for the background, brightening her signature purple tone, and adding a particular amount of white space created a more sophisticated look & feel. Olivia loves writing notes to her fans, the plan was to incorporate her handwriting into some of the headings. Unfortunately, we couldn't receive these assets in time and had to pivot from this direction in the final hours before launch.
The Stanley team wanted to emphasize the amazing studio shots taken of the Quencher. Creating opportunity for them to add as many assets as they wanted to the page without sacrificing overall height was crucial.
Stanley & Elva
Kelly Quesnel
Creative Direction
Bradley Boetteger
Development
Kevin Morrisette