Duration: 12 Months + Ongoing
Over the last decade, Anastasia Beverly Hills (ABH) has become a reliable source for eyebrow education and products. Historically known for offering application techniques and collaborating with other makeup influencers on social media, ABH made a recent push to appeal to a wider audience by offering more colorful product lines. With a broadening demographic to cater to, ABH had a need to refresh their digital brand strategy – which would 1) impact the brand’s identity and 2) create an opportunity to evolve the website’s user experience and visual design system.
After ABH sent a color palette and photographic mood boards to capture the essence of what they envisioned for the brand identity, the rest of the visuals were up to us. I started with proposing several different typography treatments, then introduced a high-level concept that blended the imagery and colors the ABH team had provided. Extending the brand identity for the site was crucial. We wanted to provide ABH with a toolkit of modules to educate customers on product use and benefits, showcase tutorials, and follow best eCommerce practices. Social presence and heavy visuals was a key ingredient to include throughout the site to build consumer trust.
Anastasia Beverly Hills & Elva
Kelly Quesnel
UI Support
Nazar Patriy
Eirene Song
Manny Berkal-Sarbit
UX Support
Miranda Rose Othberg